E-commerce that breathes.

What they came in with.

Planthiza came to us with a storefront the team had stopped trusting. The catalogue worked, but checkout was leaking, search rank had flattened, and the content the founders were proudest of was buried three clicks deep.

The brief was deliberately small: rebuild the storefront, lay an SEO foundation that compounds, and put a content rhythm in place the team could actually keep up with.

How we think about it.

Every project starts with the business problem, not the solution. Before touching any tool or writing a line of code, we spend time with the people who own the outcome. We map what's broken, what's actually worth fixing, and what success looks like in practice, not in a brief. Only then do we build.

We started with the unflattering numbers. Where the funnel dropped, which categories searched well and converted badly, where the team's editorial voice was strongest in interviews and weakest on the site.

From there, a focused rebuild on Shopify with custom theming, a content architecture mapped to real demand rather than internal hierarchy, and a weekly editorial cadence we hand-built with the team for the first two months.

Nothing exotic. Just a clean foundation and a content engine the team owns.

The work, in plain language.

• 01Rebuilt the storefront on Shopify with a custom theme, fast first paint, zero unused JS
• 02Reworked product taxonomy and on-site search around the queries that actually buy
• 03Laid technical SEO foundations: structured data, sitemap discipline, image pipeline, redirects
• 04Set up a weekly editorial cadence and trained the in-house team to run it after month two
• 05Wired analytics dashboards the founders read on a Monday morning