Case study · B2B telecoms
A complete website, wired for pipeline.
Multi-page B2B website for a telecoms partner: service pages, sales funnels, lead capture, CMS, and a measurement loop wired in end-to-end.
The brief
What they came in with.
Pluricall had a brochure site. They needed a pipeline asset: something that captured the right leads, qualified them through the funnel, and gave the sales team visibility into what was working.
The brief included a CMS the marketing team could actually operate.
The approach
How we think about it.
Every project starts with the business problem, not the solution. Before touching any tool or writing a line of code, we spend time with the people who own the outcome. We map what's broken, what's actually worth fixing, and what success looks like in practice, not in a brief. Only then do we build.
Strategy first. We mapped the buyer journey, identified the three service lines that drove 80% of revenue, and built the site around those decision paths.
Every page had a conversion goal. Every goal was instrumented from day one.
What we shipped
The work, in plain language.
- 01Multi-page Next.js site with Sanity CMS. The marketing team updates content without engineers
- 02Service pages built around real buyer questions, not feature lists
- 03Lead capture with qualification fields tied to HubSpot
- 04Analytics dashboard the founders review weekly
- 05Ongoing partnership for content and SEO after launch
The site finally does what we always said it did. It brings in leads we actually want to talk to.